How to Utilise Social Media Effectively as an Electrician 

Social media is one of the simplest, lowest-cost ways for electricians to win work, build trust, and stay front-of-mind locally. Used well, it becomes your portfolio, your testimonials page, and your lead-gen engine—all in one place. Here’s a practical, no-nonsense playbook from Elec Training on how to make it work for you. 

Pick the right platforms (and the right content for each) 

You don’t need to be everywhere—just where your customers are. 

• Instagram & TikTok: Great for short, visual stories—before/after clips, quick tips, time-lapses of neat c ontainment runs, “tools of the week,” and 30-second FAQs. 

• YouTube: Ideal for longer how-tos (e.g., “What an EICR includes”), van tours, product explainer videos, or client case studies. 

• Facebook: Perfect for local word-of-mouth, community groups, and reviews. 

• LinkedIn: If you tender for commercial works, share project photos, RAMS best practice, or energy-saving wins for facilities teams. 

Rule of thumb: teach, show, and reassure. People hire the electrician who makes them feel safe, informed, and looked after. 

Turn your day job into content (10 quick post ideas) 

1. Before → After: Consumer unit upgrades, tidy rewires, RCBO roll-outs.

    

2. 60-second explainer: AFDDs, SPDs, RCD testing, safe isolation.

    

3. Price transparency: What affects cost for EV charger installs, EICRs, or kitchen refits.

    

4. Mini case study: “3 problems we found on this EICR and how we fixed them.”

    

5. Tip of the week: Energy-saving timers, smart thermostats, LED swaps.

    

6. Meet the kit: Why your tester, torque screwdriver, or label printer matters.

    

7. Safety first: PPE checks, lock-off/tag-out demos.

    

8. FAQs: “Do I need surge protection?” “How long does an EICR take?”

    

9. Local proof: Jobs completed in Shrewsbury or Wolverhampton this week (with permission).

    

10. Testimonials: Screenshot reviews (with initials and area only). 

Optimise for local leads 

• Post geo-tags and mention your patch in captions: streets, estates, business parks (never share exact client addresses). 

• Share “We’re in Tettenhall today fitting an EV charger” or “Emergency call-out in Bayston Hill—RCD nuisance tripping solved.” 

• Create a simple call-to-action in e very post: “Message for a quote,” “Book your EICR this week,” or “DM ‘QUOTE’ for a quick estimate.” 

If you’re building your credentials as you grow your business, add training milestones to your bio or pinned posts. For example, when you complete 2365 Level 2 or refresh with the 18th Edition course Midlands, tell people—customers love qualified pros. 

Nail your video workflow (fast, simple, repeatable) 

• Shoot vertically for Reels/TikTok; horizontally for YouTube. 

• Storyboard three beats: problem → what you did → result. 

• Subtitles on (most people watch muted). 

• Hook in 3 seconds: “This is why your RCD keeps tripping…” 

• End with a CTA: “DM ‘EICR’ for pricing” or “Book a quote.” 

Batch 4–6 short videos in one afternoon so you’re never scrambling on Thursday night. 

Caption templates you can steal 

Before/After 
“Consumer unit upgrade in #Wolverhampton today. Surge protection and RCBOs installed, labels updated, and full test completed. Safer, neater, compliant. Want a quote? DM ‘BOARD’. 📩” 

Quick Tip 
“Your LED downlights flickering? It’s often dimmer compatibility, not the lamp. We swapped the dimmer and fixed the wiring—no more strobe club. Questions? Drop them below 👇” 

Case Study 
“Small office in #Shrewsbury: nuisance tripping traced to a faulty kettle, poor Zs on sockets, and missing bonding. Remedials done, cert issued, and they’re back in business. Need an EICR? Message us.” 

Hashtags & headlines that actually help 

Use 3–7 relevant tags: area + service + result. 
Examples: #ElectricianWolverhampton #EICR #ConsumerUnit #EVCharger #ShrewsburySparks #18thEdition 

On YouTube and LinkedIn, write keyword-rich titles: 

• “EICR Explained: What We Test and Why It Matters” 

• “EV Charger Install: Costs, Timelines, and What to Expect” 

• “18th Edition Changes: What Homeowners Should Know” 

Engage like a pro (and turn comments into customers) 

• Reply fast to comments and DMs—speed converts. 

• Save text shortcuts for common replies (pricing ranges, availability, areas served). 

• Convert questions into content: if someone asks it once, 100 people thought it. 

• Repost client shout-outs and tag them (with consent). Social proof sells. 

Keep it consistent without burning out 

• Cadence: 3–5 posts a week is plenty if they’re useful. 

• Pillars: rotate Safety, Before/After, FAQ, Local proof, Tips. 

• Schedule: block 60 minutes weekly to write captions and queue posts. 

• Measure what matters: saves, shares, DMs, and enquiries—vanity likes don’t pay invoices. 

Ads (only when your organic basics are solid) 

• Start tiny: boost a high-engagement post with a local radius and interests like “home improvement” or “landlord.” 

• Use lead forms in-platform for frictionless enquiries. 

• Track every penny: cost per message/call is the metric that matters. 

Clean branding builds trust 

• Keep your logo, colours, and tone consistent across platforms. 

• Use neat photography: wipe dust, square the shot, good lighting. 

• Add quote PDFs and digital cert previews to story highlights so prospects see how professional you are before they book. 

Training = content + credibility 

Customers want proof you’re current on regs and best practice. Share your upskilling journey and pin it: 

• Starting out? Mention your progress toward Electrician Courses Wolverhampton or Electrician Courses Shrewsbury to highlight your local coverage. 

• New to the trade? Show study snippets and practical wins while working through 2365 Level 2. 

• Refreshing regs? Celebrate passing your 18th Edition course Midlands with a short explainer of what changed and why clients benefit (SPDs, AFDDs, labelling, verification). 

Training posts do double duty: they reassure clients and feed the algorithm with authority signals. 

A simple 7-day content plan to copy 

• Mon: Before/After photo carousel (board upgrade). 

• Tue: 45-sec Reel—“Why your RCD trips (3 common causes).” 

• Wed: Client review s creenshot + thank-you. 

• Thu: FAQ graphic—“EICR: how often for landlords vs homeowners?” 

• Fri: Local spotlight—job summary in Shrewsbury or Wolverhampton. 

• Sat: Tool tip—label printer, torque drivers, or test kit. 

• Sun: Behind-the-scenes—planning next week, certificates packed, tidy van. 

Repeat with new jobs/topics. Consistency beats perfection. 

Common pitfalls to avoid 

• Posting only sales pitches (teach first, sell second). 

• Sharing client addresses/identifiable details without permission. 

• Letting comments and DMs sit unanswered. 

• Using complicated jargon—write for homeowners, not electricians. 

• Inconsistent branding and messy photos. 

Your social feeds should feel like a friendly, helpful chat on the doorstep: practical advice, proof you do neat, compliant work, and an easy next step to book you. Start small, post consistently, focus on value—and let your day-to-day jobs power your marketing. 

If you want structured learning to back up your online presence and grow your offer, explore Electrician Courses Wolverhampton or Electrician Courses Shrewsbury, build strong foundations with 2365 Level 2, and keep current with the 18th Edition course Midlands. Your next great customer might already be scrolling—make sure they find you, like what they see, and know exactly how to book.